When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

This is an updated post about trading arrangements into the UK and Europe, including drop-shipping, now that the Brexit deal is in place.  UK customers We don't expect any change in our arrangements with you. Your orders will continue to be shipped via DHL and you'll continue to be invoiced by our UK company. Shipments may take longer to clear in the short term, simply because HMRC and the UK border authorities will be much busier handling shipments to and from the EU, which until now have not needed to clear customs. Drop-shipping: We can deliver your wholesale orders direct to your clients To View More >>

So your Print Shop is live, you’re all set and ready to go, and now you’re wondering how to get your first paying customers. Your first sales are some of the most important. They build momentum and motivation, and will help you refine your marketing strategy going forward. But it’s no surprise that they can be some of the hardest to get. Here are eight suggestions to get your first paying customers.  Share the news with family, friends and your personal networks Your friends, family and personal networks are a great place to start. Not only will they want To View More >>

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>